WORTEN
Felipe Ferreira , Head of Digital Transformation at Worten , discusses the company ’ s digital transformation journey to becoming more agile and customer centric
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F resh out of graduating from Faculdade de Engenharia da Universidade do Porto with a degree in Electrical and System Engineering , Felipe Ferreira started his career at Siemens Group as a Process Engineer for a semiconductor plant . “ I left Siemens in 2001 to take an MBA ,” says Ferreira . “ When I finished , I started working at SONAE ( the holding company that owns Worten ) roughly 18 years ago . Since 2017 I have been exclusively working at Worten , first as Head of Supply Chain , and by the end of 2018 I was invited to launch the Digital Transformation area .
Describing Worten , Ferreira emphasises that the company ’ s vision is to be “ a digital company , with physical stores and a human touch .” Worten ’ s objective is to expand the business , creating a distinctive value proposition , which starts with consumer electronics to serve the ever-changing consumers better and more comprehensively . “ We are expanding our business into new territories of products and services and merging the best of the online and offline worlds , in the firm conviction that the near future will be omnichannel , rather than just
AUGUST 2020