SCANDINAVIAN TOBACCO GROUP
488
“ IN ORDER FOR STG TO ACHIEVE ITS GOALS , A STRONG COLLABORATION WITH STAKEHOLDERS AND VENDORS TO ENSURE THAT THEY SHARED A COMMON VISION , GOAL AND STRATEGY IS VITAL ”
STG has an innovative and consumerfocused approach to its brand portfolio management that relies on a robust understanding of its consumers across markets and categories , as well as being committed to developing its brands , concepts and products for markets globally . The organisation ’ s strategy is focused on four main business priorities . Across categories and markets , these priorities help us create value from our recognised brands , extensive tobacco expertise , global scale , market footprint and supply chain . When rethinking
AUGUST 2020