Business Chief Europe Magazine August 2020 | Page 495

put on gathering quality data from which decisions could be made . Fueling the Growth makes STG more agile by removing layers of management and there is now a maximum of seven between CEO and shop floor , when previously there could be up to 12 . This will allow for messages across the organisation to be sped up and experts in the sector now take decisions and bring them to market much more efficiently .
With over 200 brands in the company ’ s portfolio , most recently Royal Agio Cigars , a leading European cigar manufacturer , STG is in the enviable position of being able to retain its valued customers whilst also attracting new ones with its superior products . Of paramount importance to this vision is a rock-solid procurement process which seeks to engage stakeholders and partners and utilise the latest technology .
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