DIGITAL STRATEGY
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“ A company ’ s financial pressures will shape the sequencing to some degree . So will its IT , if legacy systems restrict initial choices . Companies must be more flexible . It could prove hard to recruit the particular people needed , while technology and customer behaviour will continue to evolve . When initiatives are successful and deliver the intended financial benefits , the board and top team should be emboldened to push to achieve more ,” states McKinsey . As a result the establishment of ‘ easy win targets ’ in order to build the momentum for the projects – known as a ‘ lighthouse project ’ – could be a key way to build support . These short term and well defined projects act as a measurable model for projects going forward that are perhaps more broader .
As an increasing number of organisations look to design a digital transformation strategy , there has also been a rise in the need for skilled talent , in particular a Chief Digital Officer ( CDO ) to lead the digital disruption and innovation . Recent statistics show that 19 % of top global companies now have a CDO – 60 %
AUGUST 2020