MANAGING CULTURAL DIVERSITY in everyday operations .
“ We will be able to generate some World Cup specific revenues over the six weeks of the tournament but either side life will be the same ,” he said .
“ We haven ’ t put in a huge amount of targeting financially for this and I am very much of the opinion that you shouldn ’ t stop what you are doing normally for a tournament that is here for six weeks – we can ’ t take our eye off the ball in other areas .”
By remaining focussed on the bigger picture , which for Gloucester Rugby stretches far beyond the staging of this year ’ s World Cup , Vaughan hopes the club will run sustainably long into the future and turn in yet more consecutive years of solid profit .
“ I have to make it the DNA of the club ,” the CEO concluded .
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