MARKETING
Xerox took 25 of their cients to US Open tennis at Flushing Meadows
the services around this are efficient and that the employees are polite and focused on what the customer requires . The interesting comparisons come in the enhanced expectations of what customers want . Consumers in the Europe and US tend to be a little more demanding as they know they can demand a range of value-added services from business , but this is starting to happen much much more in the Middle East now . People are demanding a level of service , a suggestive approach and an understanding of their own business from the companies they are using . They are moving away from a spec sheet sale to a more consultative approach in the same way a consumer goes into an individual store and asks for guidance .
BRE : Does the adage ‘ a quality product sells itself ’ still hold credence ? I think a quality product is still a quality product – this is what you base your
22 January 2015