TECHNOLOGY
flexibility and trustworthiness , and it achieves this by consistently working to offer more high-quality products . The company works closely with vendors , reworking its power units as dictated by customer needs : “ We came up with a way that upgrades 1.5 megawatt generator units to 2.0 megawatts for very little extra cost ,” Murphy explains . “ That ability has a lot of benefits for us . We can redesign a unit based on one customer ’ s needs , then sell that redesign to other customers . It ’ s very symbiotic .” According to Murphy , as soon as a data centre is built , it ’ s already time to re-evaluate : “ The pressure to innovate and update is constant , and there ’ s always more we can do ,” he says . “ Each time you create innovations , it should be that you ’ re realising great savings and efficiency out of it . We rely heavily
on the UK for our experienced staff ; we ’ ve hired the best right from the start , and the level of talent from marketing , finance , engineering , construction , and management is unbelievable .
Most important to DigiPlex is its team , and the happiness thereof . A content team is the secret of a successful company , Murphy concludes : “ We don ’ t have hundreds and hundreds of people – we have a much smaller team with an extremely high level of engaged spirit , and we work on that spirit , proactively , every day of the year . We take the whole company on a retreat every spring and try to keep the company culture at a high-performing level . If you ’ re not having fun on a sustained basis , then senior management is doing something wrong . It takes work to ensure everyone is happy , but we ’ re achieving that every day . That benefits our customers .”
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