but mine is the Sainsbury ’ s war advert in 2014 . Although being from Bolton , I could easily have said Warburton ’ s Muppets ad last year !”
What advice would you give to brands looking to implement a marketing strategy across a range of mediums and devices ? SA : “ Keep the idea simple . M & S ran with ‘ Magic & Sparkle ’ for a few years which allowed them to have longevity with the same concept , but enabled them to change the art direction every year , refreshing a brilliant concept and
“ M & S RAN WITH ‘ MAGIC & SPARKLE ’ FOR A FEW YEARS WHICH ALLOWED THEM TO HAVE LONGEVITY WITH THE SAME CONCEPT , BUT ENABLED THEM TO CHANGE THE ART DIRECTION EVERY YEAR ”
SIMON ALLMAN , CREATIVE DIRECTOR OF ABSOLUTE
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