Business Chief Europe Magazine December 2018 | Page 34

LEADERSHIP
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W hether you like a fiery vindaloo or a savoury American burger , the restaurant boom has meant that whatever cuisine you fancy it won ’ t be too difficult to find . In fact , in the UK alone , around 740 new food and beverage units have opened annually since 2012 and , in the past year , this figure has nearly doubled to 1,333 , according to the Local Data Company ( LDC ). This has offered more choice for consumers but it has also meant that restaurant owners have to be savvier than ever when jostling for sales . As the fight for profit heats up and restaurant owners scramble to gain more footfall , could the help needed by the food and beverage industry be at our very fingertips ?

The food delivery phenomenon has seen a meteoric rise over the past decade . With a few taps and swipes of their devices , consumers can have whatever meal they want at their doorstep in minutes . This business model has proven a perfect fit for today ’ s ‘ on-demand economy ’. Indeed , worldwide , the market for food delivery stands at € 83bn ( US $ 96.2bn ), or 4 % of food sold through restaurants and fast-food chains , according to McKinsey .
Digital ordering platform Preoday has carved a unique path in the takeaway sector ,
DECEMBER 2018