CLICK TO WATCH : ‘ THE PREODAY PLATFORM — A QUICK OVERVIEW ’ 41 platform also helps to shorten queue times , reduce hassle and enhance the customer experience . “ Take Shack , for instance – a Norwegian burger chain we ’ ve had as a customer since 2016 ,” notes Graywood . “ They had three restaurants which were so popular that people were queuing for an hour every day to buy their burgers . The problem , whilst everybody kept going back to the food , was that they weren ’ t particularly happy about the waiting time .
“ Customer satisfaction was low , some people wouldn ’ t queue for that long , and there were missed sales too . They selected Preoday and we implemented a mobile and online ordering app which gave customers the opportunity to order ahead , skip the queue and then pick up the food when it was ready rather than waiting .
“ The key thing about Shack was that they had a really loyal customer base but they had a bottleneck whereby customers were all trying to purchase at the same time ,” he continues . “ By adding this functionality , the customer success rate went right up . Mobile and
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