WELCOME
 Welcome to the latest Europe edition of Business Chief !
 As organisations the world over adopt new digital transformation strategies , the age-old finance industry is no different . Indeed , banking behemoth Santander is looking to utilise data on its journey to build trust and a quality customer experience .
 “ Technology is fundamental to banking and fundamental to what we do here . Our aspiration is to be the best open
 digital bank so we need to stay abreast of the latest developments ,” says Andy Pearson , who we sat down with alongside David Hayes for an exclusive video interview at Santander UK ’ s Milton Keynes office .
 Meanwhile , we caught up with Preoday to find out how the business is digitally disrupting the food and drink space , and Olivia Minnock caught up with
 Philip Rooke , CEO of European-turnedmultinational e-commerce company , Spreadshirt , to find out how businesses can remain productive by keeping things simple amid digital transformation .
 For our city focus this month , we zoom in on Dublin and examine its journey to become a European technology hub . We ’ ve also brought you a list of the top 10 most popular car brands in the region .
 Don ’ t forget to check out our company profiles on SMAG , Ansaldo and EMASA .
 Enjoy the issue !
 Laura Mullan . laura . mullan @ bizclikmedia . com
 05 europe . businesschief . com