Zoran Vasiljev , CEO at Centili , explains why MPaaS ( monetisation platform as a service ) could be a decade-defining trend in digital monetisation
Zoran Vasiljev , CEO at Centili , explains why MPaaS ( monetisation platform as a service ) could be a decade-defining trend in digital monetisation
W hen McKinsey recently noted that the telecommunications industry has become even more central to how modern society operates following COVID-19 , it was all too familiar to people and companies building digital services for millennials and Gen Z . These individuals and businesses are immersed in the world of low attention spans and instant purchases , apps and mobile services , and the constant striving for frictionless user experiences . To them , mobile operators could open many doors and solve many problems , if they are willing to share the key .
Beyond providing minutes and gigabytes , telecoms could indeed plug many of the essential components into the digital ecosystem . Think paying for taxi rides or app subscriptions with telco tariffs with one or two taps on the phone . Think onthe-go verification via the identity attributes MNOs ( mobile network operators ) can supply . Think engagement and user journey orchestration via texting and bots .
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