implementations have either started or finished since April . Several European MNOs have turned to the MPaaS model to launch digital services quickly , while skipping the long and expensive integrations on their legacy systems .
Besides mobile network operators there has been interest from other verticals . A major Nigerian aggregator , ‘ 21st Century ’, is using Centili Maestro as an underlying platform for largescale projects seen as having a major impact on the digital transformation in Africa . European VoD platforms and cable TV STB providers are starting to use it to add gaming content to their portfolio . TV streaming services and video game developers are also seeing the benefits of using the Monetisation Platform as a Service model .
As Vasiljev points out , the proposition reaches beyond the standard PaaS scope , as it includes business services and consultancy , and it ’ s been evolving towards the Software as a Service ( SaaS ), already including many characteristics of that model . “ Exciting times are ahead ,” he concludes , as he firmly believes this to be the winning proposition for digital monetisation in the upcoming decade .
107 businesschief . eu