CHEETAH DIGITAL
Andy Gladwin , Head of Mobile at Cheetah Digital , discusses the importance of mobile technology in a digital transformation strategy
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A s digital consumers ’ needs have evolved , all-too-many brands ’ approach to them have not kept pace . Modern consumers enjoy almost blanket 4G coverage , but the digital experiences they receive is oftentimes akin to dial-up . Better data sets and more sophisticated targeting has not necessarily led to better advertising , experiences or content .
Graduating from the University of St . Andrews in 2005 , Andy Gladwin , Head of Mobile GTM at Cheetah Digital began his career in mobile technology by joining Ericsson on the graduate scheme where he worked his way up to Head of Commercial for their SMS business unit ( Ericsson IPX ) which became part of Netsize . In 2013 , Gladwin moved onto hold leadership roles at ExactTarget which was acquired by Salesforce , CLX Communications and his most recent tenure was as Vice President leading sales of Vodafone ’ s global SMS business , where he attended Vodafone ’ s executive leadership talent programme ‘ Inspire ”.
It was a reunion over a coffee in London with his former leader Sameer Kazi from ExactTarget that
DECEMBER 2020