THE BENEFITS VS . THE CHALLENGES

THE CREATION OF TRUST

Ntyatyi Petros ( Absa Group ), details the fundamentals of stakeholder engagement and how the process is evolving as a result of technology innovation

In its most basic form , stakeholder engagement is centred around the cultivation and maintenance of mutually beneficial relationships with those that have both a direct or indirect impact on an organisation . With this in mind , Ntyatyi Petros , Head of Group Stakeholder Relations at Absa Group explains to Business Chief that “ stakeholder engagement is a critical value-creating process that furthers the growth ambitions of a company .” These types of engagements develop meaningful platforms to share information about a company ’ s business , social , political and physical environment , as well as its plans and processes . “ Stakeholder engagement is an iterative process that involves ongoing engagement , monitoring , evaluation , and re-engaging with stakeholders to reinforce key messages ,” adds Petros .

THE BENEFITS VS . THE CHALLENGES

THE CREATION OF TRUST