“ STRATEGIC ALLIANCES AND PARTNERSHIPS WITH PLAYERS IN THE INDUSTRY ARE A SIGNIFICANT ENABLER FOR OUR DIGITAL TRANSFORMATION ”
Momchil Kovachev , Chief Digital Officer at Inter Cars
the client the delivery method and the payment method before processing the order .
“ When designing our new e-catalogue we conducted research in order to optimise the user experience by designing the processes in the application to be more streamlined and intuitive . With this new platform we have been able to increase our service quality by releasing time for our sales operators to serve those who really need assistance , as well as providing a streamlined method and self service capabilities . We have also been able to increase transparency for the vehicle owner – by improving the spare parts identification process workshops can provide a more transparent quote .” To successfully achieve its B2B program launches , Kovachev explains that , for the first time in its history , the company decided to build a solution on top of a ready made platform in house from scratch .
“ To develop the solution , we ran a tender where we invited all the industry leading e-commerce service providers in the world to participate . In the end we selected tools , platforms and software houses to modify the platform according to our needs . After the proof of concept phase , we selected SAP Hybrid together with the Polish software houses , e-point . Our colleagues from Microsoft came on at a later stage where the platform was already in nine markets in central and Eastern Europe . We selected their cloud hosting solution , which we already used for our previous version of our B2B commerce catalogue . Using these solutions we are focusing our customisation efforts into the areas where we have a competitive advantage , therefore strategic alliances
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