and partnerships with players in the industry are a significant enabler for our digital transformation .”
Considering the future use of technology in the automotive industry , Kovachev is keen to see an increase in the use of augmented reality . “ From one perspective , the complexity of repairs is increasing continuously , and I believe guided repairs with the support of augmented reality would be a very interesting use case of the technology . For example , if a mechanic in a given workshop is receiving a repair for a car that he doesn ’ t have experience with , in our B2B e-commerce catalog this person could read how to perform the repair . However , I believe the use of augmented reality could bring this information directly to the mechanic while looking at the vehicle , pinpointing exactly what needs to be done . This would be a very interesting use case of this technology in our industry . Additionally , a topic that is really inspiring me personally is the shared economy . I believe this is something that we as society have to address in
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