MANY OF MY CLIENTS ARE TAKING A KEEN INTEREST IN 1990s WATCHES F ROM TOP PRODUCERS LIKE BREGUET , SOME OF WHICH ARE STILL GREATLY UNDERVALUED IN MY OPINION
LIFESTYLE | WATCHES
MANY OF MY CLIENTS ARE TAKING A KEEN INTEREST IN 1990s WATCHES F ROM TOP PRODUCERS LIKE BREGUET , SOME OF WHICH ARE STILL GREATLY UNDERVALUED IN MY OPINION
Rebecca Ross VP and Head of Sale , Watches , Christie ’ s
Luxury watches maintain timeless appeal Ross asserts there are four dominant factors that make luxury watches such sought-after items :
• Collectability
• Rarity – for modern watches , this is based on production numbers including limited editions ; for vintage watches , this relates to how hard they are to find in good and original condition
• Provenance / history – for vintage watches , this can provide added meaning to a luxury watch
• Desirability – driven by the market
PATEK PHILIPPE 2023 NEW MODELS
Of course , the high-end watch market is constantly evolving , but Ross points to the annual Only Watch auction – taking place this year in Geneva on 5 November – as being the perfect opportunity for manufacturers to unveil “ astounding ” new creations .
Many of the biggest companies in the industry will step outside their usual production runs to produce a single , unique watch specifically for this showpiece event .
As for emerging trends , Ross reveals clients are increasingly taking a keen interest in 1990s timepieces from top producers like Breguet , some of which she believes are still “ greatly undervalued ”.
Interest in smaller watch faces is also continuing to grow , while buyers are striving more than ever for vintage watches in top condition – as they surely must if they are to take their collections to the next level .
108 December 2023