LEADERSHIP
WE ARE SOCIAL : GROWING AT PACE
• Follow up with concise summaries and relevant materials to help reinforce key takeaways after productive discussions
Setting an example Clearly , in numerous aspects of business , from company culture to overall productivity and performance , the buck ultimately stops with the CEO .
The same applies to quality of communication , for which leadership figures should be the ones inspiring model behaviour among fellow executives and the rest of the organisation .
There are nuances , of course , and interactions with each group of people will be different .
After several years in digital advertising , Nathan McDonald founded We Are Social alongside his business partner , Robin Grant , in 2008 . Both had witnessed the rising tide of social media and realised this was a ‘ now or never ’ moment .
Today , We Are Social is a global , socially-led creative and advertising agency with 1,300 people working across 19 different offices . The business first considers social behaviours , before building out content programmes and campaigns with creative , media , influencer and technical disciplines .
One of We Are Social ’ s key differentiators as an agency is its global research and cultural insights team , which tracks and analyses the latest cultural trends to help clients stay ahead of the crowd .
“ On reflection , it ’ s been an incredible journey of evolution ,” says McDonald . “ We ’ ve come from guiding clients on static social media during the old days of photo updates on Facebook and Twitter , to creating immersive , online experiences in gaming and augmented reality , alongside the incredible social work that we still deliver every day .”
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