SUSTAINABILITY
In today ’ s landscape , high-performing organisations and systems are both economically viable and sustainable
to align financial activities with responsible practice and prioritise investments in environmentally-friendly initiatives .
As Global Head of Sustainability at Celonis , a specialist in the field of process mining , Janina Bauer is well placed to assess the impact that everyday activities at big-name organisations are having on their surroundings .
Her firm belief is that , these days , there is little separation between green finance and the rest of the business world .
“ In today ’ s landscape , high-performing organisations and systems are ones that are both economically viable and sustainable , which means not harming the environment they are operating in ,” explains Bauer .
“ To future-proof your company , you need both aspects . That ’ s why Celonis helps companies boost their sustainability with scalable and data-driven solutions .
“ When you improve processes and their interdependencies , you can be compliant with regulations , balance your sustainability and business goals , tune your sustainability programme and free up resources to invest in the transition we all need .”
Neglecting sustainability a costly mistake There can be little doubt that sustainability is becoming top of mind for an increasing proportion of companies .
More and more are recognising the importance of not just acknowledging sustainability , or even having a dedicated department , but embedding it into all of their core practices and processes .
The stats do a lot of the talking on this front . According to recent research from IBM , more than 80 % of CEOs believe their sustainability investments will produce improved business results over the next five years . What ’ s more , almost half are confident sustainability initiatives will accelerate business growth .
However , Bauer ’ s take is that not enough leaders have access to the information required to truly operationalise their sustainability strategy and turn investments into discernible performance .
Too often , she says , sustainability remains an afterthought or is perceived as being overly complex .
“ Sustainable operations require things that we quite naturally want
64 December 2023