As they embark on ambitious digital journeys , companies are establishing efficient digital ecosystems in a bid to become truly agile and adaptable
TECHNOLOGY
Transforming the world of business with digital ecosystems
As they embark on ambitious digital journeys , companies are establishing efficient digital ecosystems in a bid to become truly agile and adaptable
WRITTEN BY : TOM CHAPMAN
There can be no doubt that we are living through an era of immense digital transformation , headlined in recent months by the dawn of generative AI .
Businesses across the globe are scrambling to invest in innovative and increasingly essential technology in the hope it will give them a competitive edge and ensure the smooth running of their operations .
It begs the question as to whether there has ever been a more important time to establish a properly-functioning digital ecosystem .
Gartner defines a digital ecosystem as an “ interdependent group of actors ”, including enterprises , people and resources , “ sharing standardised digital platforms to achieve a mutually beneficial purpose ”.
The sooner an efficient ecosystem is established , the better , especially in terms of collaboration and productivity .
“ No matter where in the digital journey an organisation is , an established digital ecosystem is essential to improve performance and assist with interactions outside of the company ,” asserts Sridhar Iyengar , Managing Director for Europe at Zoho . “ Seamless interoperability is crucial to success .
“ Digital ecosystems play an important role in allowing an organisation to focus its energy on facilitating business value by removing frustrations linked to outdated legacy B2B services . They also add value to customer relationships by helping companies consistently meet service-level agreements , as well as providing fast fixes and quickly setting expectations .”
70 December 2023