TECHNOLOGY
NO MATTER WHERE IN THE DIGITAL JO AN ORGANISATION IS , AN ESTABLISHED DIGITAL ECOSYSTEM IS ESSENTIAL
Sridhar Iyengar Managing Director for Europe Digital ecosystems ‘ increasingly taking centre stage ’ As a leading software developer , Zoho uses its own management system , Zoho One , which offers a consistent user interface across all applications and breaks down data silos with a unified repository .
The suite of software covers almost every business category , from finance , HR and sales to marketing , customer service and analytics . “ We own the full stack , which means our software apps run on our own servers , and we built the platform on which all of our apps run ,” explains Iyengar .
“ We also built our own services which run through many of our applications , such as AI , to enable our customers to run their businesses more effectively and efficiently .”
Zoho ’ s belief – as it enables various organisations to digitally transform – is that a platform-based , rather than applicationbased strategy , should be deployed to help them realise their potential .
However , there is recognition of the need to ensure integration with competitive products , giving businesses the option to run on more than one platform and enjoy the benefits of applications running harmoniously with each other . That ’ s where a digital ecosystem comes in .
“ Digital ecosystems are increasingly taking centre stage when it comes to businesses looking to improve workflow efficiency and working relationships with customers and partners ,” says Iyengar
“ They play an important role in fostering innovation by facilitating the rapid development and deployment of new digital products and services , and encourage experimentation and adaptation to changing market conditions – helping businesses identify and react to trends .
He adds : “ An integrated and streamlined digital ecosystem eases the collection and analysis of vast amounts of data , which can in turn be accessed and used to make better-informed decisions and personalise offerings to customers .
“ By eliminating duplicate systems and optimising processes within
72 December 2023