DigitalLife Days is a method for the Group to keep staff informed of technological developments and show digital transformation in action
artists from around the world . Fritzsch left the company in 2016 , with Daimler picking up the phone .
“ I have never worked on this scale . And I thought , ‘ okay , the transformation of the car industry is a fantastic challenge ’,” he reveals .
“ In my life , I had built my own companies but I had never had one of these corporate challenges , as they described ; when a corporate company really wants to change . I thought , with all the skills and experiences I gathered in the past , that I can do it .”
Is he content with how it has gone since he picked up the baton in August ?
“ Am I happy how it goes ? 100 % yes . Are we done ? 100 % no . It ’ s a really tough journey for us ,” he summarises .
“ In my world , when I made it my plan in August , September 2016 , I thought it will be much quicker . We ’ ve decided that we need more people , to move forward and to change more dramatically .
“ With digital transformations , don ’ t make a plan and think it will just work . There is always a change , there is always a new idea from outside , there is always a distraction . But you have to take everyone on this journey with you .”
23