TECHNOLOGY
40
SocialChorus has earned its name as one of the top employee engagement platforms by working with CEOS to maximise the delivery of information to employees in what is an increasingly misaligned environment . SocialChorus was founded by Greg Shove and Nicole Alvino in 2008 , and as the company started to gain momentum , Shove was on the search for a CTO who wanted to transform the company , taking its consulting-based foundations and making it a truly staff-led business . Tim Christensen ' s belief in creating genuine value in people ’ s day-to-day lives aligned with Shove on a philosophical level , and so he joined the team to create a software that would achieve this .
He explains : " Initially we didn ' t have a firm idea of what we desired the product to be , but we knew what we wanted it to do : improve a person ' s day . " Christensen , who hails from a working class family , reflects that over the last 30 years very little has been divested to the blue-collar worker , despite the continued evolution of technology . “ For this reason , we wanted to build a product that didn ' t discriminate against position or function ; one that promoted equality and added value into every worker ' s day ." Reflecting on the five years since , Christensen shares one particular milestone he is particularly proud of : increasing the product ’ s daily users from a few hundred to over half a million . " It ' s very
FEBRUARY 2020