TECHNOLOGY
“ As a smaller company , we don ' t want to win on scale or number of features , we want to win on quality ”
Tim Christensen , CTO , SocialChorus
42 a workflow perspective , we aim to make the communicator more effective , assist them in telling the right story and we will assist in its delivery and amplifying the goals of the communicator ." This , he explains , benefits the worker . " If we can make their lives easier in two minutes each day , then we ' ve been successful , because we ' re looking at it holistically , both from the worker and from the communicator ." Within this , SocialChorus must embrace the existing preferences of
CEOs and workers when delivering information . " For example ," Christensen explains , " a CEO may communicate via email , or workers may receive information when congregating in the break room . Our role is to amplify these messages in a way that enhances preferences , and not just discard them ." This often becomes an oversight that has caused many companies to lose out on delivering an optimised service . " Some competitors want to push organisations to use one centralised platform ,
FEBRUARY 2020