TECHNOLOGY
44 with even 5 % less . This sort of attitude is present across all of our departments , and prospective clients can see this from us when deciding between us and a competitor — they can see how much we care . As a smaller company , we don ' t want to win on scale or number of features , we want to win on quality ."
While competitors have larger teams , Christensen explains that having a smaller team rewards a much higher quality due to the close-knit dynamics and collective conscientiousness , and this is reflected in positive customer feedback that deems SocialChorus the best in the market . " It is rewarding to know that we have an excellent product ,” he says , “ it doesn ' t just give out features , it solves real problems ."
Christensen forecasts that this year will bring a number of new challenges : " I will likely begin working on new translations and transcripts , as well as low band-width usage ." One of his key challenges is to connect the CEO with employees in demographics with low technology , or in other instances , where the CEO may not speak the same language as employees . " I would like to be able to have a CEO record
a message while traveling to an airport and have the service transcribe and translate it to go into an article to be distributed to workers , say perhaps , in Zimbabwe , where there is a weaker internet connection . This would give these workers the same access to information . As data is only growing in value , Christensen shares that the next step in the company ' s growth is
FEBRUARY 2020