Business Chief Europe Magazine February 2021 | Page 129

Spot Life Taste
Spot Life Taste
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129 key COVID developments , such as ‘ My Office Everywhere ’ and other initiatives such as digital archiving , which is simplifying RFPs and order taking .
“ Before the pandemic , it was 10 percent , but now we ’ re touching 50-60 percent in the digital terrain . We are aiming to be almost 90 % digital by the end of 2021 . There is always the 10 % which cannot be digitalised as we are working with the public and government .”
One key change to emerge from the pandemic has been the focus on quality . “ The top priority of each and every investment right now is to keep your quality in place ,” he said . “ Three to four months wasn ’ t enough time to better under stand customers ’ changing needs , but it was enough to change the way we are working and investing . We are always putting the customer and market need in front of us .”
It ’ s no surprise to hear that data is critical to Orange Cameroon , but it ’ s worth stressing how just pivotal it is to the virtualisation push . “ Five years ago , the voice revenue started to decline , now all investment is around data .
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