Business Chief Europe Magazine February 2021 | Page 141

Archroma : Corporate video
the global headquarters of the textile chemicals business . Archroma ’ s Asia operations consist of all countries in the regions of South and Southeast Asia , China , Korea , Japan and Oceania , with employees and manufacturing capabilities in almost all major countries .
As part of the separation the company ’ s internal systems were moved to the cloud , while crucial manufacturing technology is also being upgraded , with an emphasis on digitalisation . The goal is bringing manufacturing into line with the company ’ s wider ambitions to bring customers into the process at an earlier stage . This focus on using technology to improve the customer experience goes beyond manufacturing , with a web page where designers can choose from over 4,000 colours to use in their designs .
Archroma ’ s digital transformation journey has been supported by the assistance of a number of partners . Salesforce has provided customer systems that are allowing Archroma
141
Archroma : Corporate video
CLICK TO WATCH | 2:22 asia . businesschief . com