THE TRANSFORMATIVE EFFECTS OF COVID-19
INTO THE DIGITAL REVOLUTION
ASIACELL
182 have to be reliable - we were lucky that reliability was one of our core goals from the beginning ,” he adds .
THE TRANSFORMATIVE EFFECTS OF COVID-19
Despite the painful effects of the COVID-19 pandemic on people across Iraq , Abdelazim reflects that that crisis actually accelerated Asiacell ’ s digital transformation . By taking both short and long-term measures , Asiacell has weathered the pandemic ’ s first year , and is preparing for a world that will never return to the way things were before March 2020 .
“ From my point of view , COVID-19 is here to stay - not as a virus , hopefully , but in terms of its impact on peoples ’ lives ,” he explains . “ I think we have a lot to learn about the shape of a post- COVID-19 world . Customer behaviours will change , demand will change , and we will need to be more agile than usual to adapt .”
INTO THE DIGITAL REVOLUTION
The road ahead for Asiacell is being paved by the digital transformation underway today . The company ’ s
“ I think we have a lot to learn about the shape of a post-COVID-19 world . Customer behaviours will change , demand will change , and we will need to be more agile than usual to adap ”
— Amir Abdelazim , CTIO , Asiacell
infrastructure rollout will lead to mass 4G adoption ; the transformation of its culture and processes will grant it the agility and commitment to fully utilise its new digital capabilities ; and its new channels and services will help capture new customers and ensure that its existing ones remain satisfied .
“ The next phase of our digital transformation is about microservices for our customers . It ’ s about making sure that we ’ re closer to our customers with our distributed network core .
FEBRUARY 2021