“ At that time Generali Switzerland created an innovation function ,” explains Pietro Carnevale , CEO of HITS . “ As Head of Strategy and Innovation , I had the opportunity to introduce new working methods . The insurance industry also realised that , in order to make innovation even more valuable and sustainable , it had to open up and start collaborating with new varieties of partners .” What followed was a partnership with the fintech incubator and accelerator F10 , which not only gave Generali Switzerland access to startup ecosystems but also enabled it to create a space for collaboration , networking and valuable information sharing . “ We called the result ‘ Corp Up ’, and its success led the company to research the potential for improving its ecosystem , capacity for innovation and scaling capabilities ten-fold . HITS was the answer ,” states Carnevale . This was the birth of HITS as an independent entity .

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