partnerships between corporates and startups creates value for both parties .” Corporations gain a three-fold advantage in speed ( time to market ), flexibility ( costs and investment ) and new talent . Startups , on the other hand , are granted market access that would otherwise be near-impossible for new organisations to penetrate quickly , while also gaining industry expertise , capital resources and rich long-term scaling opportunities .
It could be argued that the overall benefit presented by HITS for startups is obvious . However , what is the gain for Generali itself ? “ The Generali Group is one of the most significant participants in the global insurance and financial services market . In Europe we are the leading insurer and we are present in over 50 countries around the globe ,” states Stefano Bison , Group Head of Business Development and Partnerships at Generali Head Office . “ In 2018 we ’ ve launched our new strategy aiming to become ‘ lifetime partners ’ to our customers , offering them innovative , personalised and integrated solutions . These aren ’ t ‘ just ’ products ; we ’ re bundling various value-added services together .” Delivering this strategy
necessitated the creation of HITS ’ three pillar strategy , with a central focus on digital transformation and innovation , and significant investment of both money ( over € 1bn ) and time , including projects such as those supporting 360 ° Advisory , its pan-European mobility platform , and the development of B2B2C ecosystems .
“ The Group and its companies are pushing themselves beyond the boundaries of traditional insurance and offering services and products that , often , it is not necessary to develop in-house for a number of different reasons ,” Bison continues . “ This is why we actively seek partnerships in adjacent industries like those dominated by big techs or other incumbents , as well as with digital native startups – often , the most intriguing
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