Naiyer Hussain , Supply Chain Director of Aljazierah Home Appliances , takes the time to discuss digitalisation of supply chain operations during the COVID-19 era

W hen you consider the new norms and values established in 2020 , I don ’ t doubt that you consider COVID-19 to have been the dictator that defines them ; and , it ’ s certainly the case that the global pandemic has been an influencing factor , but we would be amiss to claim that it is the only one . In fact , the true defining factor of this year has been the genius of human innovation and adaptability - especially when it comes to supply chain operations . It ’ s the collaborative efforts between individual humans at different stages of the supply chain that truly made the difference as the world stood in the looming shadow of adversity .