ALJAZIERAH HOME APPLIANCES
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“ Digitalisation in supply chain is required for improved decisionmaking capabilities , which allows companies to bridge the gaps across endto-end supply chain .”
— Naiyer Hussain , Supply Chain Director , Aljazierah Home Appliances
“ Aljazierah was started in 1968 by the late Mohamed bin Abdulaziz Al Rajhi , a visionary entrepreneur . It was the very first factory of its kind in the Middle East to produce home appliances . Today , Aljazierah has nine production facilities for water heaters , water coolers , evaporative coolers , gas cookers , refrigerators , washing machines and plastic components . Our products are well known in Saudi Arabia , and we are now exporting products to almost all of the Middle Eastern markets . We have also expanded into the African markets , through the use of one production factory in Sudan ,” Naiyer told Supply Chain Digital .
Although Aljazierah was the first manufacturer of its kind in Saudi Arabia and the Middle East , it ’ s no longer alone in its particular marketplace - in fact , it has global competition . To the question of , “ what put ’ s Aljazierah ahead of its competitors ,” Naiyer succinctly stated that “ the leadership and vision of the CEO , CFO , and Vice President are all vital to Aljazierah ’ s success in our respective markets , and those three individuals underpin the reason why we ’ re ahead of the competition , right now . As it stands , we ’ ve successfully nurtured strong partnerships with both our customers and our suppliers , which ensures that both ends of our businesses supply chain remain on-top . As a company , we also have a tendency to explore options and find multiple solutions to the problems that we may face ; we treat each problem as a case study and the executive arm of the organisation put in the hours to brainstorm and come up with probable solutions together , as a team .”
When it comes to the supply chain operation of any organisation with the size and scope of Aljazierah , many industry-leading companies choose to either use one supplier that can provide
FEBRUARY 2021