ALJAZIERAH HOME APPLIANCES
476 supply chain networks struggled with the spike in demand for products purchased through eCommerce - a problem that will potentially continue into the New Year and further . Naiyer told us that “ eCommerce sites alongside traditional sales channels and showrooms have made the supply chain more complex and , due to the convenience of the amalgamation , we now have to deal with higher customer expectations for faster deliveries . Managing customer expectation is the biggest challenge that we will all face moving forward - an additional step that increases the complexity for upstream and downstream partners along our networks .”
Naiyer ’ s final comment to Supply Chain Digital provided some wisdom that the many C-Suite executives could do with following ; to the question of leadership and managing a company through a time of volatility and uncertainty , he said , “ I am trying to keep calm during this crisis . I still sometimes get stressed during a period of crisis , as you might expect , but if you can keep a cool head , you can strategise around the negatives . Aljazierah intends to keep production running , avoiding stoppage and
“ As a company , we also have a tendency to explore options and find multiple solutions to the problems that we may face ; we treat each problem as a case study and the executive arm of the organisation put in the hours to brainstorm and come up with probable solutions together , as a team .”
— Naiyer Hussain , Supply Chain Director , Aljazierah Home Appliances
FEBRUARY 2021