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Tamara Littleton is the founder and CEO of The Social Element . The company strives to help organisations understand the complex marketing landscape , by combining its consumer understanding , social media expertise and its global and local knowledge to build effective strategies . The Social Element describes itself as “ a global team of geeky pioneers , using our social media superpowers to help our clients connect with their audience in the most powerful way .” In addition to being the founder and CEO , Littleton is also the cofounder of Polpeo – a crisis simulation company – and is part of the Female Founders , a group of some of the most successful entrepreneurs in the UK . FEBRUARY 2021