Keeping ahead of changes in technology and the market , Switzerland ’ s premier

Telecommunications Company has embarked on a massive , multi-faceted transformation

Delivering innovation in the Swiss and greater European telco markets is no easy task . Customers want more capabilities at the lowest possible cost . And scores of local and international players are fighting to meet these exacting demands . Enter Swisscom . No stranger to innovating in its market , the technical department of the telco has initiated no less than five transformation streams that will not only enable it to better meet the needs of its customers but will also usher in a new age of automation and seamless functionality . Business Review Europe speaks to Egon Steinkasserer , Head of Innovation at Swisscom , to discover in-depth how the company transformed its All IP , Agile & DevOps , Operations , Cloud , and convergent networking capabilities . He says : “ What is true for all transformation initiatives is that they are driven by changes in the market and in technology . It is not that we are transforming for the