SWISSCOM
sake of transformation . When we look at the market in Switzerland and the Telco market in Europe everything is going to be segregated ; these are mature markets where cost pressure becomes increasingly important .
“ The demand for good services on the consumer and enterprise side is high , so data rates are increasing . Pricing wise , the willingness to pay for connectivity is getting smaller . Of course there ’ s lots of competition from other telcos and OTTs like the WhatsApps of this world , who have got lots of revenue from providing services free of charge .
“ The other is the technology ,” Steinkasserer explains . Like many innovators in his position , he recognises the transformational potential that quickly evolving technology can have and is keen to make this work for his company and his sector . He says : “ The technology revolution is getting faster and the number of new technologies that are emerging is getting bigger . They are leading to increased efficiency and excellence . Increased speed and agility are the key elements that drive this process .”
Operations What does Swisscom provide ? For residential customers , Swisscom offers a range of products that help people stay connected . These include the latest in mobile telephones and tablets , internet , television services , fixed networks and telecommunication services . The company supplements this offering with a range of hardware accessories that includes everything from smartwatches and protective cases , to headphones , speakers , and photography gadgets . It also has an exclusive range of deals designed to entice mobile users under the age of 26 . On the business side , Swisscom ’ s main offering comprises Cloud offerings , IoT solutions , M2M communications , green ICT services , Mobile ID authentication , and All IP , whereby all phones , internet and TVs can communicate together on one network . These services have been adapted to suit the niche needs of a variety of specialist industries , including start-ups and SMEs of varying shades , and a variety of large scale , high-net-worth businesses . These include TV and radio broadcasters , CCTV , and digitalised healthcare .
44 January 2017