Disruption by design
EMC
org has to change , the people and process within the organization needs to change to compete and survive and all of this becomes kind of terrifying when you attempt to articulate , or paint a picture like this .
We try and put all of this into context , and remember , its not just the industry and the customer community that is changing , but the vendor and partner community is changing also , so the entire industry as a whole is being disrupted and its important and incumbent upon us to make sure that the customer knows that we are with them on this disruptive journey ”.
This explosive place has forced organisations like Dell EMC to look at its current position today , with regards to technology solutions and where the company is heading over the next decade and beyond . This , O ’ Regan believes , is why it made sense for Dell and EMC to come together . “ Some of the dynamics of the industry are playing into our hands . Specifically , our customers ’ organisations have to respond to this explosive change and it ’ s a big change in the way things work ,” says O ’ Regan .
Technology , O ’ Regan says , is only a small part of this explosive change . Dell EMC recognises that the people and process of these customer organisations need to change to compete and survive . This need is addressed by Dell EMC as the very culture of the company is to unify in an attempt to articulate and paint a “ road map ” of understanding for its customers .
Disruption by design
Disruption and transformation can be seen as a negative thing . In an industry where the need to change and transform is a means to survive , it is important for Dell EMC to work with its customers to better serve them .
“ The entire industry as a whole has been disrupted and it ’ s really important for us to make sure that our customers know that we ’ re with them all of the way on this disruptive journey and that change doesn ’ t always necessarily have to be a bad thing ,” O ’ Regan explains .
The company achieves this through the Dell EMC umbrella of different companies all with
64 January 2017