Business Chief Europe Magazine January 2019 | Page 35

35 leader for food and beverage at ABB , is all too aware of the hurdles facing the industry .
“ Some of the key pressures facing the sector today include the expanding global population . We need to figure out how to feed the world ,” she reflects . “ The expectations of our customers are also changing every day and now the customer is king . There was a time when the manufacturer essentially determined what was going to be produced and that ’ s changed . We ’ re seeing an increased demand for more variety and convenience in the market driven by food trends , lifestyle choices , and dietary restrictions . Because
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