Business Chief Europe Magazine January 2019 | Page 41

41 one to rest on its laurels , she says that perhaps ABB ’ s key competitive advantage in the market is how it is constantly innovating . “ Not only does ABB have the necessary know-how , but they ’ re also looking 10 steps ahead and figuring out what the next big thing is going to be ,” she says . “ I would say we ’ re definitely pioneers in technology . We invest USD $ 1.5bn into R & D every year to remain cutting edge . One of the biggest challenges is making sure you have the best people on board and I think ABB gets that right by promoting from within , paying attention to the huge talent pool and also recruiting people from industries such as food and beverage , where needed .” ABB is also keeping a finger on the pulse of the latest food and beverage trends such
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