06 Nescafé

Founded in 1938 in Vevey , Switzerland , Nescafé is the largest brand under the umbrella of Nestlé , which is ranked by Forbes as the world ’ s biggest food company . The Nescafé brand covers over 5,000 coffeerelated products and 5,500 cups are consumed every second in over 180 countries , according to Forbes , meaning the brand accounts for one-fifth of global coffee consumption . In 2018 , Nescafé reported total sales of $ 9.1bn and the brand was valued at $ 17.1bn , representing a 2 % increase year-over-year . www . nescafe . co . uk JANUARY 2019