Business Chief Europe Magazine January 2019 | Page 79

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Louis Vuitton

Founded in 1854 , Louis Vuitton is the world ’ s most valuable luxury brand , according to Forbes . It designs , produces and distributes leather goods , handbags , trunks , shoes , watches , jewellery and accessories , including a line of perfumes in 2016 which retailed for $ 240 per 100ml bottle . The brand invested $ 5.4bn in advertising sales last year and reported net sales of $ 12.9bn . The total value of the brand reached $ 33.6bn in 2018 , a 17 % increase in contrast to the previous financial year . www . louisvuitton . com
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