Business Chief Europe Magazine January 2019 | Page 92

FORMING KEY PARTNERSHIPS
EDWARDIAN HOTELS LONDON
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By having such innovative technology at guests ’ fingertips , Mrini believes it has allowed the company to find out information about their customers that otherwise wouldn ’ t have been possible . “ We search for keywords to see what our guests are asking for and what to identify . Because of this , we ’ ve managed to learn things we never knew about our guests ’ behavior , such as most of our guests can ’ t remember whether breakfast is included in their booking or not ,” says Mrini . “ Breakfast seems to be the last thing they think about before they go to bed at night . We also found that it ’ s very important to guests to be able to easily find out whether their room has been cleaned or not . If they ’ re either out in meetings or out and about visiting the town , they want to know whether their room has been cleaned so they can come back to the hotel or stay out a bit longer and through this technology , they can do that .”
FORMING KEY PARTNERSHIPS
Such success with the company ’ s AI software couldn ’ t
JANUARY 2019