LEADERSHIP
28
I understand that you ’ ve been with IPG Mediabrands for three years . Could you tell me a little bit about how you came to be CEO EMEA and your main responsibilities in this role ? I joined IPG Mediabrands after spending many years at WPP . I had a wonderful time so leaving was hard , but I needed a fresh challenge . As global brands were – and still are in many cases – reinventing themselves for a digital-first world , they needed partners that were of a certain scale but still nimble enough to act quickly . IPG occupies that space : it ’ s in what I call the ‘ Goldilocks ’ zone , so it felt like an exciting place to be .
I ’ m responsible for driving transformation across EMEA – in simple terms . My job is to enable and accelerate growth , both for the business and for our clients . On a personal level , my ambition is to make IPG Mediabrands the most progressive media network on the planet .
In the 25 years you ’ ve been in the industry , how have you seen it evolve ? The media landscape was very different in the mid-90s . Newly established media agencies were vying with old school ad
JANUARY 2020