Digital innovation
EURO 2016
be in the stadiums . Many are coming just to have a good time and celebrate the event , and for us this means a huge demand for Coca-Cola .”
Indeed , visiting Europeans will see Coca-Cola from the moment they arrive , with airport arrivals halls , baggage reclaim areas and train station concourses all labelled by the brand .
Digital innovation
Asides from a huge increase in physical presence at transport hubs , stadiums , fan zones and in bars , Euro 2016 is being treated as a prime opportunity to innovate in the digital space .
The ‘ Deliver Me ’ app will be in operation at the two biggest stadiums , the Stade de France in Paris and Parc Olympique Lyonnais in Lyon . This is a pre-ordering system allowing fans to receive a delivery of Coca- Cola to their seat during games .
“ I find that whenever I go to a game , at half time it is crazy to try and get a drink and something to eat ,” Berquet says . “ The Deliver Me
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