Business Chief Europe Magazine July 2016 | Page 22

Fan fever
EURO 2016
In terms of food , Hotel Ermitage ’ s brigade of top-class chefs will be preparing meals to meet the German team ’ s specific requirements which , during high intensity tournaments with several matches in quick succession , must be carefully planned .
Evian Resort ’ s other hotel , the Royal , will be open as normal throughout the tournament , with regulars of the Ermitage being offered special upgrade packages to compensate for the lack of availability through June and July .
While the exposure created by hosting such high profile guests no doubt provides a marketing boost , a careful balance needs to be struck in order to satisfy the German players ’ need for privacy and security , and thus maintain the reputation for being an ideal base for major sports teams .
“ We need top class security for the hotel regardless of who is staying ,” Le Hec says . “ However , physical security measures such as new fences , gates

Fan fever

Having another hotel open so close to the German team ’ s basecamp presents obvious challenges regarding the need to respect privacy , something which Le Hec is well aware of and prepared for .
He adds : “ Hotel Royal is going to be very busy during the tournament . I ’ m sure we ’ re going to have people staying there who want to see the German team , which will be difficult for us as we have to shut the Ermitage off . Fans are wanting to stay near the players , which is understandable .”
22 July 2016