Business Chief Europe Magazine July 2016 | Page 26

EURO 2016
IT IS A busy summer for French rail operator SNCF . With 30 million passenger journeys expected to be made during the course of Euro 2016 , the country ’ s network will be put through its paces as fans travel between the 10 host cities following their teams .
Asides securing match tickets and booking accommodation , transport is arguably the most important element of the trip a supporter must organise . Enter voyages-sncf . com , the UK trainline equivalent of the French railways . Last year it turned over € 4.3 billion , selling 82 million transport tickets to 12 million international travellers .
Its app and 15 European websites , powered by 3,000 servers , have helped thousands of fans book their travel itineraries based on fixtures and venues for their teams , and CEO Franck Gervais is well aware of how big an opportunity Euro 2016 is .
“ We are extremely excited because this is a positive and festive moment for France , for sport and for SNCF because millions of people are
travelling around France from city to city , with up to three million fans in each host venue ,” he says . “ It is a brilliant opportunity for voyages-sncf . com to show how easy and pleasant it is to come to France and travel within France by train .”
Capacity To accommodate the millions of extra tourists , SNCF has
26 July 2016