AS EURO 2016 ENTERS the latter stages the world ’ s eyes are on France .

Alongside the excitement generated by the football on display and worrying headlines made by unruly fans , businesses look to maximise the commercial opportunity presented by such a huge occasion .

First up is Coca-Cola , official partner of UEFA and a massive presence at the tournament . We speak to Manuel Berquet , the man in charge of ensuring the company builds on its success from the 2014 World Cup in Brazil . French rail operator SNCF is also busy transporting millions of fans around the country . Boss of its ticketing app voyages-sncf . com , Franck Gervais , tells us about how it deals with such a hike in passenger volume .

Also featured in our Euro 2016 special is Andreas Meinrad , CEO of BetVictor , who answers our questions on how bookmakers go about sporting occasions like Euro 2016 . Finally , the Evian Resort , home of the German football team for the tournament , tells us about how it plans to host the world champions .

Be sure to also read through to our company reports - the cover profile this month is Dutch network giant KPN .

I hope you find this issue an interesting one ; get in touch with us @ BizReviewEurope to continue the debates .

Editor tom . wadlow @ bizclikmedia . com

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