BON VOYAGE !
of Euro 2016 will be judged on how much repeat custom Voyages-SNCF can generate .
Using the data and knowledge gathered about where visitors have travelled to and from during Euro 2016 will be key to successfully targeting customers for return visits to the country .
“ We must retarget all of these people and ask whether they have experienced everything they can in the country and towns they stayed in for the tournament ,” Gervais says . “ We can show them content and ask if they managed to see everything these places have to offer , and offer them a trip back using our services .”
Showcasing what France has to offer as a destination , asides being the venue for Euro 2016 , is what Gervais believes will make voyages-sncf . com the digital leader of transport ticket distribution in Europe .
“ The first step is always to inspire the customer ,” he adds . “ The second is to provide a fluent experience on the booking . If these steps are fulfilled then more Europeans will travel to France . We have 85 million tourists a year visit France and we want to get this up to 100 million by 2020 . There is massive potential to grow and Euro 2016 provides a fantastic opportunity to show off our country .”
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