BRE : Describe the feelings that big sporting tournaments such as Euro 2016 bring to BetVictor .
What impact will Euro 2016 have on the European gaming industry ?
EURO 2016
WILL FAVOURITES FRANCE win the tournament ? What odds should we assign World Cup holders Germany ? Which teams are the dark horses ? Who will score the most goals ? These are all questions that a betting company faces in the build up to and during an event like Euro 2016 .
With so many permutations and outcomes possible in such a short space of time , an event like this can make or break a bookies ’ year as millions across Europe try to calculate the most likely winners , weigh up odds or optimistically punt on their own team .
Business Review Europe asked BetVictor CEO Andreas Meinrad about what Euro 2016 means for his company .
BRE : Describe the feelings that big sporting tournaments such as Euro 2016 bring to BetVictor .
AM : Euro 2016 is an exciting opportunity ; we want to take our customers , old and new , on a journey from the opening ceremony all the way to the final . If they correctly predict the time and scorer of the opening goal in the final they will win , or share , £ 1,000,000 via our Million Pound Goal promotion ; no gimmicks , no spin just the best value offer for new and existing customers and a truly outstanding creative proposition that will set us apart from the field . Simple as !
What impact will Euro 2016 have on the European gaming industry ?
In terms of the wider betting industry , we are less concerned by what our competitors are planning to do and more interested on our own activities and ambitions . However , the Euros tend to spur on an array of cheap acquisition gimmicks , heightened offers , money-back deals and additional concessions , so I imagine this will be the case again this year .
Our response is to remain focused on what really matters to the customer ; the bet . Improving the betting experience by removing the clutter from both the product and value messaging
34 July 2016